Comviva in Collaboration with Nuance to Launch ‘Song Search’ for Telecom Service Providers
Indian Language Speech-Based Search Solution Simplifies and Speeds Up Mobile Music Downloads
New Delhi, INDIA, September 23, 2009 — Comviva, the leading provider of integrated value added services for operators in emerging markets today announced that it has engaged Nuance Communications, Inc, (NASDAQ: NUAN), the leading provider of speech and imaging solutions, to build a speech-based song search application for telecom service providers in India. The application, due for release in October 2009 and named ‘Song Search’, will significantly enhance the usability of music search applications on mobile phones, allowing users to access music content with the power of their voice.
Research shows that the number one challenge for consumers who want a particular song for their ring tone or as a ring back tone is actually finding the song. For services without speech recognition, users face a laborious process of browsing through a series of category-based menus such as new arrivals, classics, devotional songs among many others, and then browsing through song options from the specific category. These could number in the thousands. For existing services offering speech recognition, the user typically needs to know the precise title of the song, which many consumers don’t always accurately recall.
‘Song Search’ will eliminate the need for mobile consumers to key in text or navigate complex menu hierarchies while searching for music or ringtones. Instead, it will allow users to speak the words of the title of the song as the user remembers it and select to download. The application is flexible and allows for any combination of words in the title (or only part of the title), rather than remembering the exact order of words in the title. This will enhance the user’s service experience enormously, creating a new growth spurt in India’s already highly popular ring back tone market.
As part of the professional services contract, Nuance will develop ‘Song Search’s’ user interface design, grammar and tuning services for songs in Hindi and Indian regional languages. This will be a one of its kind of service in India that will allow searching across Music related services such as ring tones, ring back tone, music radio, etc.
Manoranjan Mohapatra, CEO, Comviva said, “Voice-based services in VAS are the key to providing exceptional consumer experiences – and we are expecting ‘Song Search’ to impress mobile users. We anticipate that the design and flexibility of the system, combined with the accuracy of recognition rates will make it significantly easier for consumers to find and download the songs they want. For Comviva, as the pioneer of ring back tone solutions in the Indian market, Nuance is a natural partner because of their world class professional services team and outstanding technological capabilities in speech recognition.”
Sunny Rao, Managing Director, India and South East Asia, Nuance Communications said, “Nuance is excited to be working with Comviva on this important initiative to improve services to customers in one of the world’s largest mobile markets. Our local and international professional services teams have deployed many complex voice search systems such as ‘Song Search’. The Nuance teams will be exploiting their significant expertise to deliver a superior solution, across multiple languages, which Comviva can deploy quickly and efficiently to ensure an unrivalled voice-enabled search and service experience for mobile users.”
About Comviva
Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Comviva has deployed solutions for over 100 mobile operator customers in more than 80 countries worldwide and its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator’s business environment and includes mobile financial solutions, mobile music and video applications, messaging and business support systems, Comviva’s solutions reach one in three mobile users in the emerging markets of Asia, Africa and the Middle East. Investors in the company are Bharti Enterprises, one of India’s leading business groups, Sequoia Capital, a leading Venture Capital business, and Cisco, the world’s leading provider of network equipment for the Internet. For more information, please visit www.comviva.com
About Nuance Communications, Inc.
Nuance is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance’s proven applications and professional services. For more information, please visit: www.nuance.com.
Nuance and the Nuance logo are trademarks or registered trademarks of Nuance Communications, Inc. or its affiliates in the United States and/or other countries. All other company names or product names may be the trademarks of their respective owners.
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